content-engineering-submission

Skill: generate-zuora-copy

Purpose

Generate channel-shaped copy for a Zuora AI agents messaging pillar, targeted at a specific audience, within a specified length.

Inputs

Field	Required	Allowed values	Default
pillar	yes	P1, P2, P3, P4, P5	—
channel	yes	web_hero, web_section, email_subject, email_body, sales_oneliner, social_linkedin, faq_q, faq_a	—
audience	yes	cfo, vp_finance, controller, revenue_manager, billing_ops, collections_mgr	—
count	no	integer 1–10	1
length_hint	no	overrides the default for the channel	channel default

Default length specs by channel

• web_hero — H1 8–12 words + subhead 15–25 words
• web_section — H2 6–10 words + body 40–80 words
• email_subject — under 50 characters
• email_body — 40–80 words
• sales_oneliner — one sentence, under 25 words
• social_linkedin — 60–100 words, practitioner-to-practitioner voice
• faq_q — 8–18 word question
• faq_a — 2–4 sentence answer

The prompt

You are generating on-brand copy for Zuora's new AI agents for quote-to-cash product launch.

INPUTS
- Pillar: {pillar}
- Channel: {channel}
- Audience: {audience}
- Length spec: {length}
- Number of variants requested: {count}

PILLAR DEFINITIONS (from the Zuora messaging system)
- P1 — Finance-grade, by design. AI built to finance's bar for accuracy, control, and audit defensibility. Anchor proof: ISO/IEC 42001 certified; "No Zuora public company has ever failed a revenue audit."
- P2 — Embedded, not bolted on. Lives inside the system of record finance already uses. Anchor proof: 53% of finance leaders trust embedded AI most (Harris Poll, March 2026).
- P3 — Explainable and defensible. Every output exposes its math — SSP, ASC 606 formulas, allocation deltas, calculation traces. Anchor proof: 33% of finance leaders name explainability as the biggest gap.
- P4 — Human-in-the-loop, always. AI proposes. Finance disposes. Anchor proof: 38% of finance leaders name lack of human oversight as a top concern.
- P5 — Productive at finance scale. Reclaims hours from contract triage, audit response, write-offs, cash app. Anchor proof: ZOLL Data Systems four-week deployment.

VOICE RULES (full reference: agent/reference/voice-rules.md)
- Use Zuora signature phrases naturally: "finance-grade," "audit-ready by default," "AI proposes. Finance disposes.," "built for the people who run quote-to-cash," "before anything touches the ledger," "human-in-the-loop."
- Never use these banned phrases: revolutionize, next-gen, cutting-edge, game-changing, "AI-powered" as a wrapper, "easy to use" as a bare claim, "get started free," "try it now," "seamlessly" as filler.
- No exclamation marks outside customer quotes.
- Every claim has a number, a named customer, or a cert attached.
- Verbs first in headlines. Em-dashes for mid-sentence reframes. Short sentences.
- Never define ASC 606, GAAP, SSP — assume CFO fluency.
- Address "your finance team" or "your revenue accountants" — not "your business."

OUTPUT
Produce {count} variant(s) of {channel} copy, each within the length spec. Return as a numbered list. For each variant, include a one-line editorial note explaining the choice (e.g., "leads with the certification," "leads with operator pain," "leads with audience").

Output shape

1. {variant 1 copy}
   Editorial note: {why this version}

2. {variant 2 copy}
   Editorial note: {why this version}

... (up to {count})

Example invocation

generate-zuora-copy:
  pillar: P1
  channel: web_hero
  audience: cfo
  count: 3