content-engineering-submission

Skill: zuora-qa-check

Purpose

Run a piece of generated copy through a 10-point QA checklist. Return per-check status (pass, warn, or fail) and an overall verdict. Used by the content production agent before approving any output.

Inputs

Field Required Description
copy yes The text to validate
channel yes The channel the copy is targeted at (drives the word-count check)

The 10 checks

# Check Fails if…
1 Banned phrases Copy contains any of: revolutionize, next-gen, cutting-edge, game-changing, “AI-powered” as a wrapper, “easy to use” as a bare claim, “get started free,” “try it now,” “seamlessly” as filler. → fail
2 Exclamation marks Any exclamation marks appear outside of customer quotes. → fail
3 Claim has proof A quantitative or comparative claim (“faster,” “more,” “less,” “scale”) has no number, named customer, or cert attached. → warn
4 Channel word count Copy exceeds the channel’s expected length (web_hero ≤ 12 words for H1; email_subject ≤ 50 chars; social_linkedin 60–100 words; etc.). → fail
5 Audience addressing Copy uses “your business” instead of a specific persona (“your finance team,” “your revenue accountants,” “your collectors”). → warn
6 Finance jargon undefined Copy defines ASC 606, GAAP, SSP, deferred revenue, or similar finance terms. Should not — assume CFO fluency. → warn
7 Signature phrase usage No Zuora signature phrase appears where natural (“finance-grade,” “audit-ready by default,” “built for the people who run quote-to-cash,” “before anything touches the ledger,” “human-in-the-loop”). → warn
8 CTA discipline If the copy contains a CTA, it reads as “Get started,” “Try now,” “Sign up,” or any urgency theatre — instead of calm CTAs (“Watch a demo,” “Speak to an expert,” “Read the case study”). → fail
9 Verbs-first in headlines Hero or section headlines stack adjectives (“innovative cutting-edge best-in-class platform”) instead of leading with a verb or clean claim. → warn
10 Voice register match Copy does not match the expected register for the channel — case studies should be narrative and customer-quoted; press releases formal and attributed; FAQs direct and 2–4 sentences. → warn

Output shape

QA RESULTS — {channel}

  Check  1 (banned phrases):           pass
  Check  2 (exclamation marks):        pass
  Check  3 (claim has proof):          pass
  Check  4 (channel word count):       fail — H1 is 14 words, limit is 12
  Check  5 (audience addressing):      pass
  Check  6 (finance jargon undefined): pass
  Check  7 (signature phrase usage):   warn — no signature phrase used
  Check  8 (CTA discipline):           pass
  Check  9 (verbs-first):              pass
  Check 10 (voice register match):     pass

OVERALL: fail
ISSUES TO FIX: Check 4 (rewrite H1 within 12 words)
WARNINGS: Check 7 (consider adding a signature phrase)

Behavior on outcome